Toronto's best kept secret
The Club's wine pricing policy reflects a desire to provide a significant and special benefit to our dues paying members in order to encourage their support of our regular dining facilities. The Club has a policy that ensures that wine served for regular Club dining will never be subject to a mark-up of more than $27 per bottle, regardless of the retail price of the wine. This advantage is illustrated in the following chart, which compares some of the Club's wine prices with those of a popular Toronto bistro-style restaurant that claims to have a "remarkably fair pricing policy" for its wine.
The mark-up applied to wine on a restaurant wine list is routinely 300% of retail and can climb to even greater heights depending on the establishment concerned. Indeed, it can be maddening to arrive at a restaurant for dinner, only to find that wine prices have been carefully manipulated to extract the largest number of dollars from your wallet.
|WINE||Restaurant Price||UCT Dining Room Price|
|Veuve Clicquot Champagne||$185||$90|
|Taittinger Comptes de Champagne Blanc||$645||$243|
|Ch. Palmer 1996||$680||$258|
|Brunello di Montalcino 'Il Poggione' 2006||$315||$133|
|Heartland Coast and Creek Shiraz 2012||$60||$34|
|Chateau Langoa Barton 2004||$150||$75|
|Tenuta San Guido Sassicaia 2000||$550||$202|
|Shafer Hillside Select '98||$800||$300|
|Bouchard Meursault '99||$240||$100|
|Wm. Fevre Chablis '05||$69||$39|
|Dr. Pauly Bergweiler Bernkastler Riesling Auslese '03||$95||$55|
The gulf between the Club's member price and restaurant wine prices widens further when a less "fair-minded" establishment is used as a comparison. A truly dramatic illustration of such a case is provided by 1995 Chateau Cos d'Estournel, which is sold at the Club for $181 per bottle. Clearly, this is a wine to save for a special occasion. However, the Club price pales in comparison to that of a Toronto steakhouse that is selling the same wine for over $700 per bottle!
Our pricing advantage is enhanced by Spiegelau wine glasses that are now available to members who care to enjoy their wine from fine crystal stemware designed for specific types of wine. Wine service is also being refined by the introduction of training seminars for our serving staff. Overall, given the lengths to which the Club has gone to eliminate the pitfalls of eating at a public restaurant by providing excellent food and wine at reasonable prices, it is difficult to imagine dining anywhere else?
Note that guests from affiliate clubs will be offered the guest wine list. Pricing is marked up 175% which still compares well against hotels and restaurants.